Use Mon.ki for real time Twitter conversations as you browse
I found a great tool called Mon.ki which I’d like to share with you. It’s a tool that lets you see real time Twitter conversations for websites and you can do this as you browse. The idea is very simple but incredibly useful as you can see up to date conversations and all from the click of [...]
Using LinkedIn groups to win new business
LinkedIn groups can help you to grow your business. I’ve talked about LinkedIn before but I’d like to provide a bit more depth about groups as they offer a lot of opportunities. Like any social network it requires an investment of time and you need to plan your approach. In this blog post I am going [...]
Free resources for creating a Facebook welcome page
Creating a Facebook welcome page can make a big difference to increasing your like count. A Facebook landing page as it is otherwise known, can be used to greet your non fans when they visit your page. It is also an opportunity to get them to click on that all important like button. By default, [...]
Social media case study: Name Art
For my next social media case study I am going to feature a small business called Name Art. Name Art is run by Charis Slade and was established in 2008. The business consists of words or people’s names which are cleverly designed and incorporated into products such as mugs, t-shirts, placemats, canvas, etc. This case [...]
Was Twitter (#notw) responsible for bringing down the News of the World?
The News of the World phone hacking scandal has certainly made the headlines this week and I am going to discuss my observations regarding the use of Twitter. Firstly, let me just say that I was shocked and outraged at the revelations leading up to the decision to print the final and last ever edition [...]
5 tips for turning your customers into advocates
Turning your customers into advocates can be beneficial for your business. An advocate is someone who will promote your business via word of mouth and recommendations. People are much more likely to trust the opinions of other people as opposed to the promotional information that is found on a website or elsewhere. Therefore, you need [...]
Do you have a Twitter follow strategy?
A follow strategy should be a key component of your overall approach to Twitter. It will of course determine who you will be interacting with so therefore you need to have a clear idea as to who you want to follow. The beauty of Twitter, however, is that you pick up lots of interesting and [...]
Dealing with negative feedback in social media
Social media can be a great marketing tool but what happens when you receive negative comments from customers? It is very easy for customers to leave feedback on social networks and review sites and, the popularity of smartphones means they can happen instantly. It’s important to have an idea of how to deal with negative [...]