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social media monitoring

Are you monitoring social media?

By Jose Jimenez on May 17, 2011

Monitoring social media is a must for any business let alone a small to medium sized business. You should be monitoring social media to understand who is talking about you, what is being said and where these conversations are taking place. It is a great way to understand your audience and their needs as well [...]

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It all starts with listening…

By Jose Jimenez on February 15, 2011

Social media monitoring should be a key part of any company’s strategy and should ideally be in place before any social media activity takes place. The monitoring will track mentions of your company’s brand and those of competitors. Other words related to your business can also be tracked as they may highlight opportunities or simply provide [...]

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