Are you monitoring social media?
Monitoring social media is a must for any business let alone a small to medium sized business. You should be monitoring social media to understand who is talking about you, what is being said and where these conversations are taking place. It is a great way to understand your audience and their needs as well [...]
Dealing with negative feedback in social media
Social media can be a great marketing tool but what happens when you receive negative comments from customers? It is very easy for customers to leave feedback on social networks and review sites and, the popularity of smartphones means they can happen instantly. It’s important to have an idea of how to deal with negative [...]