Social media case study: Name Art
For my next social media case study I am going to feature a small business called Name Art. Name Art is run by Charis Slade and was established in 2008. The business consists of words or people’s names which are cleverly designed and incorporated into products such as mugs, t-shirts, placemats, canvas, etc. This case [...]
Do you have a Twitter follow strategy?
A follow strategy should be a key component of your overall approach to Twitter. It will of course determine who you will be interacting with so therefore you need to have a clear idea as to who you want to follow. The beauty of Twitter, however, is that you pick up lots of interesting and [...]
Local search marketing: Are you using Google Places to market your business?
Google Places is a fantastic opportunity within local search marketing for small and medium-sized businesses (SMEs) to get on the first page of Google. Even businesses which haven’t considered using Google to market their business up to this point should be sitting up and taking note. Google Places can deliver traffic to your website as [...]
LinkedIn for small business: Are you taking advantage?
LinkedIn for small business offers many opportunities which you should be taking advantage of. LinkedIn has been around for some time and has only over the last year or so begun to get the credit and exposure it deserves. I still think it is being under utilised by many businesses, and small business in particular. [...]
I love Infographics!
Infographics are a great way to illustrate data in a visual way. They are easy to digest which is ideal for time poor people. Here are a couple which I have recently come across. One is a guide to the social media landscape which highlights various social networks and advises which ones are best for [...]
Social media small business case study: Good Food Truck
The Good Food Truck as the name suggests is a mobile business which sells food from a truck. They are based in Atlanta and have built up an online following which is being managed via Facebook, Twitter and their website. They have a loyal following because they probably produce great food but they are also [...]
Social media small business case study: Expert Laser Services
This case study comes from the New York Times Small Business blog and features a company called Expert Laser Services which is involved in the laser printer market. One of their employees approached the management about using social media and was given the green light, however, no budget was allocated to assist with the venture. [...]
Dealing with negative feedback in social media
Social media can be a great marketing tool but what happens when you receive negative comments from customers? It is very easy for customers to leave feedback on social networks and review sites and, the popularity of smartphones means they can happen instantly. It’s important to have an idea of how to deal with negative [...]