My social media consultancy services are listed below with an explanation of how they can be of benefit to you. It is important to bear in mind that each project is tailored for your needs.
This service will look at your social media and online presence as it currently stands.
Do I really need a digital audit?
I would strongly recommend an audit. By looking at your business and competitors in detail it will enable me to make recommendations and highlight opportunities to improve your social media/online presence.
Social Media Strategy
A social media strategy will outline the approach you should undertake for your business. It is based on your objectives and will define measurables so you can track your progress over time.
What are the benefits of having a social media strategy?
It will provide you with the direction your digital activity needs to succeed. Your marketing will be more efficient as a result.
Social Media Monitoring
Social media monitoring helps you to track what people are talking about in relation to your business. I can assist with setting up alerts and/or a dashboard to get current data relevant to your brand, market and competitors.
Why should I carry out monitoring?
You can understand your customers better and their needs. You can find out where conversations are taking place and get involved if appropriate. It can be used for crisis management if there is a complaint or negative feedback.
In most cases I would recommend a blog for a business. It is a good way to reach out to your customers and to demonstrate your expertise. Therefore I would provide assistance with creating a blog and with content ideas, calls to action and the overall strategy. If you already have a blog, I can provide a review to see how it can be made more effective.
I have tried blogging but it doesn’t work…
There could be a number of issues here. It could be a case of not targeting people with the right keywords via SEO or not using the right strategy to convert your readers into customers. If you don’t use the right content you are unlikely to engage your audience. I can assess and help with your approach to blogging.
Getting your content right is critical. If your content isn’t relevant, your readers are unlikely to engage. I will assess your target market looking at their interests and digital conversations in order to devise a content plan.
I already produce good content…
Content needs to be specifically aimed at your audience. Does it cater to their needs? This service will ensure you are providing the right content and will be based on data and insights.
It can be a full time job keeping up to date with all the new tools and developments in social media. These workshops will explain various elements of social media which you can easily put into practice. Coverage includes blogging, Twitter, social media basics and the sessions can last from a couple of hours to a full day.
What will I gain from a workshop?
Learn how to use tools and techniques which are relevant to your business and objectives. You will be able to start putting into practice many of the techniques and advice as provided in the workshop.
If you have any questions regarding my social media consultancy services or simply want to know how I can help to grow your business, please get in touch.