A WordPress opt-in form is an effective way to grow your email subscriber list. When someone visits your website, it could be their first and last visit which is a lost opportunity. There are different ways to retain your visitors like asking somone to subscribe at the bottom of a blog post but this isn’t as effective as using a pop up or having an email opt-in box like the one I have in my sidebar or the one at the bottom of this blog post. Pop up boxes are very popular as well as effective but I don’t like the way they interrupt your browsing experience. Therefore I would advise using a call to action box and I will show you how to install and use a plugin for WordPress called OptinSkin which allows you to easily customise opt-in forms which you can place anywhere on your blog/website.
Making a call to action box using OptinSkin is the easy part so you need to think about wording, colours and an offer. If you offer something of value to your readers like a free ebook, you are much more likely to capture someone’s attention, and their email address. One of the really useful features of this plug-in is you can split test different opt-in forms which means you can test 2 different calls to action in the same location. They appear at different times of course and you can compare them to see which one is more effective. For details on how to install and use this plugin please see the video below:
This plugin is very easy to use and you can set up a call to action box in minutes. It is a premium plugin and it costs $67. The alternatives are to hire someone to create a series of call to action boxes or to buy a WordPress theme which comes with opt-in forms but for the same price you won’t get the flexibility, options and tracking which this plugin offers. It can be used with the main email providers such as Aweber, Mailchimp, iContact, Infusionsoft and Feedburner.
If you want to find out more about this WordPress opt-in form, click on the affiliate link below to be taken to the developer’s website where they have further information on its benefits and features:
Thanks for reading and if you have any questions please use the comments box below.