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For my next social media case study I am going to feature a small business called Name Art. Name Art is run by Charis Slade and was established in 2008. The business consists of words or people’s names which are cleverly designed and incorporated into products such as mugs, t-shirts, placemats, canvas, etc. This case [...]
The News of the World phone hacking scandal has certainly made the headlines this week and I am going to discuss my observations regarding the use of Twitter. Firstly, let me just say that I was shocked and outraged at the revelations leading up to the decision to print the final and last ever edition [...]
Turning your customers into advocates can be beneficial for your business. An advocate is someone who will promote your business via word of mouth and recommendations. People are much more likely to trust the opinions of other people as opposed to the promotional information that is found on a website or elsewhere. Therefore, you need [...]